TOURISM
EXPERTISE
DELIVERING
RESULTS
Our passion for tourism drives us to innovate & create solutions for New Zealand businesses.
ABOUT
TOURISM STUDIO
Tourism Studio is a marketing consultancy focused on creating business development and marketing strategies that drive sustainable business growth for Tourism businesses.
We combine our experience, expertise and passion to help businesses with storytelling, product design, marketing, international distribution strategy and implementation. We take your amazing product to domestic and international audiances and help you grow your business.
When you work with the Tourism Studio team, you will receive trusted advice and professional expertise with a focus on transforming your business challenges into new opportunities and capitalising on them. Our goal is to make an impact by adding value to the business by working collaboratively with you, the business owner and your team to achieve success.
OUR
VALUES
Our passion for Tourism combined with years of experience in the industry drives us to innovate & create solutions for businesses. We go above and beyond to support businesses on their journey in the Tourism industry by staying true to our values.
OUR
SERVICES
Tourism is our business. We provide impactful solutions for businesses in Tourism to help them thrive. We exist to enhance the viability of your business by offering one stop shop solutions to business advice, marketing services, product development and storytelling.
Contact us now to see how we can help to make your business thrive.
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BUSINESS STRATEGYEverything starts with a great business strategy. We help you rediscover your business, identify challenges, opportunities and create a Business Plan that is simple but effective guiding document for the business.
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MARKETING SERVICESOur marketing service includes marketing strategy creation that outlines a very clear marketing plan for your business. Our team will create a marketing plan that sets the target audiences, identifies best channels to reach them and plans tactical marketing activity that will stimulate conversion and generate sales. Marketing plans include: - SWOT analysis - Identify target audiences - Channel distribution - Digital marketing - PR opportunities - Social media navigation - Paid media and SEO - Website analysis and design insights and analysis. - Tourism product design - Customer profiling - Business plan - Visitor experience insights and analysis - Client acquisition strategy
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INTERNATIONAL MARKETS & TRADE STRATEGYWe create a comprehensive plan for a successful international marketing strategy and implementation. This includes advice and support on getting international markets ready. We provide introduction to the key fundamentals of trade marketing. We create tools and education resources for the managers and the team on how international product distribution works. This includes in depth discussion on what businesses need to consider when deciding if working with trade should be part of their revenue strategy. Businesses have the opportunity to gain deep understanding in how to work with Inbound Tour Operators and Wholesalers, retail agents and homebased sellers in all key international markets. We help you plan for successful pricing strategy - analyse revenue and help businesses understand various commission components required to work with trade.
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REPRESENTATION IN OFFSHORE MARKETSWe have 10 years international trade marketing experience working in Asia, Europe, Australia and the US. We have wide network of travel trade contacts in New Zealand and offshore. We have built strong relationships with key trade partners over the years which puts us in the position of trust to enable us to represent and promote tourism products offshore. We also facilitate connections with Tourism New Zealand and create opportunities for trade campaigns in offshore markets for our clients. We guide our clients on how to build strong relationships with trade partners and share best practice trade engagement tactics.
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BRAND & CONTENTYour clients need to understand who you are and why your product and experience would meet their needs. This is where brand positioning is really important as it sets really clear foundation for telling the audience your story, demonstrate your personality and build trust. We help you with your Brand positioning and create Content plan that amplifies it. Content is everything and we do it all – copy writing, imagery, video, editorial, graphic design and much more.
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FUNDING & BUSINESS SUPPORTIf you are feeling overwhelmed and confused about what funding options and support is available through various channels, we are here to guide you and help you secure the funding you are eligible for to help to tap into resources available through your local and central government agencies.
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WORKING WITH RTO's & TOURISM NEW ZEALANDWorking with Tourism New Zealand and your local RTOs is vital but we recognize that often it is hard to know where start. We have excellent understanding on how these organizations work and we have established strong relationships with their team. We will help you leverage their marketing activity and will bring your business into the forefront of their mind.
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BUSINESS DEVELOPMENT & PRODUCT DEVELOPMENTWe have experience in business development, product design, customer service and operational management. Your product and customer services is as important as marketing that you are investing in. We help you look at all aspects of customer experience to ensure the highest visitor satisfaction and create recommendations for improvement. - Tourism product design - Customer profiling - Visitor experience insights and analysis - Customer experience mapping - Loyal customer retention
WHO
WE ARE
Julia Hunt
Julia Hunt is experienced marketer and project manager with over 15 years’ experience in Tourism Industry.
Julia has started her career in Tourism joining local information centre in Christchurch and has quickly progressed in her career to leadership positions with Christchurch& Canterbury Tourism and ChristchurchNZ.
Julia has been instrumental in rebuilding Christchurch & Canterbury brand post 2011 Earthquakes on the global stage. She developed strategies and marketing campaigns that regained Christchurch’s position as key destination with travel industry in key markets. She’s been able to success through insights driven approach to strategy development, strong relationships building with the key trade partners in offshore markets and compelling content campaigns.
Julia has built strong relationships with trade in New Zealand and offshore and has in depth understanding on how to take Tourism Products to international markets.
During Covid – 19 Pandemic Julia developed and executed strategic capability building programme supporting over 300 operators in Canterbury through various capability and mentoring programmes.
As New Zealand opens to the world, Julia’s expert skillset in sales and marketing is creating opportunities for operators to get their Tourism products to offshore markets at this critical time. Julia guides operators on their international marketing journey by supporting their ambition to get trade ready.